Marketing Insight Report
Introduction This report looks at sales and marketing data from a supermarket sample. The aim is to find ways to improve sales, reach the right customers, and make operations more efficient. We found six key insights about product sales, customer groups, shipping choices, and regional performance. These recommendations will help the supermarket make decisions based on data to boost profits and enhance customer satisfaction. Dataset Description: This report analyzes a supermarket dataset with 9,994 entries, including 17 duplicates. The dataset features 13 columns, comprising 5 numerical variables and 8 categorical variables, offering valuable insights into sales performance and customer behaviour. Insights 1. Most Profitable Products Insight : Copiers generate the highest profit ($55,617.82), followed by Phones ($44,515.73) and Accessories ($41,936.64). On the other hand, bookcases and Tables contribute the least profit. Actionable Solutions: Promote top earners: Offer bundle dea...